Great News: A new blog series by my colleague and friend Judy Brown, who has agreed to be the poet laureate for this site.

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Deadpool & Wolverine’s plotline follows an archetypal hero’s journey form.

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Creator energy is present in the way fans engage with The Walt Disney Company, but one group of artists creates something new...

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If you would like to learn more about your own life story through archetypes, you may want to work you may want to work through Finding Your Story.

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Hugh helps you understand your memories from childhood up through every life stage until your present...

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The potency of Harry’s story is that it is compelling and brings readers along. Harry’s transformation becomes our transformation.

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The presence of magic is integral to things Disney. It’s everywhere in the Disney brand

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The next 12 blogs reflect my newest thoughts about how we might consider each of these archetypes in play (pun intended) at the park.

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For Americans, happiness is assumed to include freedom, and when we feel trapped or too settled, we naturally become blue.

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Luna becomes an excellent counterweight to Harry’s central friends Ron and Hermione, because she sees the world differently...

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Americans these days seem anything but happy, yet most of us believe we should be.

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We hope you enjoy this collaboration. Please get in touch with any questions or feedback. Let’s conjure a magical conversation.

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Because Neville’s journey is bumpy and he genuinely struggles with his identity, Neville’s heroic arc into the Realist is one that is full of empathy.

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Love is a central theme in Harry Potter. It is a recognized difference, as a differentiation between "good" and "evil"...

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At the core of the Magician archetype is the idea of transformation, ideally into a better state.

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Ever feel lost, lonely, or just over your head when facing the complexities of modern life?

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Harry Potter influenced an entire generation, one that needed its own archetypal reality to define its identity.

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Best-selling fiction, theater, and film often employ plotlines that introduce us to archetypal patterns that address problems humans face.

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The shadow of a culture is more complicated because it is similarly created by what its country says it is and what it dreams of being.

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The reshaping of social, political, and institutional norms in turn fuels personal transitions...

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Many organizations today are fundamentally rethinking and reimagining their operational structure and management practices...

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I love to track what is going on in the inner life of people around me by reading best-selling fiction with an attention to archetypal patterns.

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Branding ideally is integrated into organizational development activities.

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This blog applies Margaret Mark’s and my work on authentic archetypal branding...

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I’m writing this blog series for those who, like me, are worried about my country (the United States). I suspect it is not news to you that our two-pa

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It is wise to clarify intents for a new year, yet resolutions often don’t work. Learn why.

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In polarized times, unconscious moral certainty is the hunger that drives leaders mad,and weakens us all by feeding our fears.

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My association with Storywell is truly the gift that keeps giving to all of us.

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I have chosen this topic not only as one who has survived the trauma of compassion fatigue but one who has gained wisdom from my experience.

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I’ve come to trust that as everyday magic. C. G. Jung called this phenomenon “synchronicity”, which means meaningful coincidences.

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